Creative Writing and Revisions

After my midterm book was due, I was eager to see the revisions. This week I have been focusing on revising my Capstone book, floorplans, and general writing. I am taking not only a focus class that allows us to speak to a Professor about layouts, but I am take a writing about design class as well. In that class, we have brought in layouts, concept statements, and just general writing. We go through critiques much like studio which has greatly improved my content. I have a new perspective on the relationship of text to pictures, as well as other opinions than just the Interior Design seniors and professors. We are going to continue to bring in content for the writing class, so I will be able to bring in more descriptions and statements from my book.

Lighting Ideas

These are lighting choices for the first and second floor. For the first floor, the theme is futuristic and the top floor is industrial. I wanted the fixtures to compliment eachother on both floors.

Furnishings

For my furnishings, I want to do very modern/futuristic themed items on the bottom floor. Here are a few pieces I am going to use for seating arrangements. They are all very geometric, and will match some of the light fixtures on the first and second floor.

Book Cover

This week I've been working on my Capstone Book and the design. This is the cover I have created for the book.

Inspirational Images for the Design

Updated Site Plan

The site around the cinema. The Seer Cinema is the hatched building on the corner of Highland and State Street
This is a zoomed in shot of the building and parking

Final Logo

The final logo I chose to use incorporated both the 'indie' style of the eye image, as well as the sophistication and boldness of the text. The text creates an implied square shape around the eye, making the logo clean and striking.

Logo Design: Round 2

To revise my logo I kept the original idea of the "all seeing eye" with the movie reel, but created a different eye image. Also, I got rid of the triangle and opted to create an implied border/shape with the text and eye. Color was incorporated in one, but ultimately I preferred the boldness of the black.

Logo Design: Round 1

With the first round of logo design, I wanted to use the 'all seeing eye' as an inspiration for the logo. To incorporate the cinema, I wanted to make the iris of the eye into a movie reel. With the choice of text, I wanted the 'Seer' to be more stylized and retro but this was unsuccesful. In the end, I decided to scrap this idea because of how complicated and ineffective the logo had become.

Logo Precedent Research

This logo is successful because of the clarity, hierarchy ofthe brand name, and it is dynamic. It causes the viewer tomove all around the logo due to the lines and is balanced by the coloredcrown symbol. Using just black lettering makes this logo simple, and the addition of small blocks of color in the circle add sophistication that mirrors the ‘Regal’ name.

This logo is successful because it is simple and striking. The red color font is very dynamic but focused because of the singularity of the color. The smooth, graphiti-like font displaying “AMC” moves the eye around while it rests upon a statuesque and spaced out “theatres” line that grounds the logo.

This logo is successful because it is very stylized, and literal. It shows repetition while drawing the eye down the logo. The text is very clear while still showing a style that is mimicked in the graphic. I think it is successful, but not as successful as the other logos I examined-it doesn’t have the sophistication or transcendence of the more famous logos.

Initial Program of Space

Program:

Lobby: 1242 sq ft (5%)

Theaters(2): 10,000 sq ft (50%)

Concessions: 1656 sq ft (8%)

Cafe: 1552 sq ft (7%)

Display Area: 2173 sq ft (12%)

Restrooms: 1035 sq ft (5%)

Electrical: 620 sq ft (3%)

Storage: 1035 sq ft (5%)

Lounge Areas (5%)

Total sq footage: 20,348

Initial Blocking Plans

Initial blocking plans for the Cinema and Gallery space

Floor 1
Floor 2

Building Sections

Building Elevations-Existing

Existing Building Plans

Overall existing plans of Seer Cinema building.

Existing Facade Views

Site Map

Small site map of the Seer Cinema building and the surrounding areas

Area Map

Some of the surrounding businesses

include:

• The Chimes Restaurant
• CVS Pharmacy
• The Varsity
• Raoul's Deli
• Raising Canes
• Circle K Gas Station
• Capital One
• Highland Coffee
• PJ's Coffee
• Pita Pit
• Smoothie King
• Serranos Mexican Restaurant
• Reginelli's
• Kinkos
• Bengal Bandit Retail

Surrounding Area

The area surrounding the building is in East Baton Rouge Parish, near Louisiana State University.

Demographics of Baton Rouge:

As of the census of 2010, there were 229,553 people in Baton Rouge; per the 2010 census, 88,973 households, and 52,672 families residing in the city. In the city the population was spread out with 24.4% under the age of 18, 17.5% from 18 to 24, 27.2% from 25 to 44, 19.4% from 45 to 64, and 11.4% who were 65 years of age or older.

The median age was 30 years. For every 100 females there were 90.5 males. For every 100 females age 18 and over, there were 86.3 males.The median income for a household in the city was $30,368, and the median income for a family was $40,266. Males had a median income of $34,893 versus $23,115 for females. The per capita income for the city was $18,512.

Problem, Mission, and Concept Statements

Problem Statement:

Right off campus on the corner of Highland and State Street there is an old Blockbuster and adjacent building with no occupancy. This is a high traffic area and is right next to successful businesses and a new shopping center, with the building being a cornerstone. There are no movie theaters that regularly have shows that are close to campus. This area is very close to the universities, along with multiple businesses and apartment complexes. Incorporating education into the theatre will make it flow seamlessly into the neighboring areas, while inviting different learning approaches than the institutions surrounding. By creating an interactive movie theatre in the old Blockbuster building, entertainment would be provided that is only found miles away from the college area.

Mission Statement:

Being a cornerstone of the LSU and Northgate area with a large entertainment aspect would create revenue for the space, along with helping other businesses directly surrounding it. It would create jobs that students or non-students could easily work, being so close to campus’ and living complexes. The Cinema would bring a different aspect to the largely food-based area, while inviting a variety of demographics in. The education and interactive features of the venue would create a fun and safe alternative for young age groups to go to during after school hours.

Concept Statement:

I am going to create a movie theatre that generates specific movie and learning experiences in and out of the theatres. Each wing will have movie memorabilia with background information and fun facts. This will provide interactive entertainment before and after seeing a movie. The cinemas will also play movies featuring pop-up commentary, continuing the entertainment and fun learning experience. Not only will the cinema continue the education of the neighboring institutions, it will also be highly innovative to fit into the new commercial area immediately surrounding it. The areas will be highly stylized to appeal to the young adults living and going to school, as well as families.