Creative Writing and Revisions

After my midterm book was due, I was eager to see the revisions. This week I have been focusing on revising my Capstone book, floorplans, and general writing. I am taking not only a focus class that allows us to speak to a Professor about layouts, but I am take a writing about design class as well. In that class, we have brought in layouts, concept statements, and just general writing. We go through critiques much like studio which has greatly improved my content. I have a new perspective on the relationship of text to pictures, as well as other opinions than just the Interior Design seniors and professors. We are going to continue to bring in content for the writing class, so I will be able to bring in more descriptions and statements from my book.

Lighting Ideas

These are lighting choices for the first and second floor. For the first floor, the theme is futuristic and the top floor is industrial. I wanted the fixtures to compliment eachother on both floors.

Furnishings

For my furnishings, I want to do very modern/futuristic themed items on the bottom floor. Here are a few pieces I am going to use for seating arrangements. They are all very geometric, and will match some of the light fixtures on the first and second floor.

Book Cover

This week I've been working on my Capstone Book and the design. This is the cover I have created for the book.

Inspirational Images for the Design

Updated Site Plan

The site around the cinema. The Seer Cinema is the hatched building on the corner of Highland and State Street
This is a zoomed in shot of the building and parking

Final Logo

The final logo I chose to use incorporated both the 'indie' style of the eye image, as well as the sophistication and boldness of the text. The text creates an implied square shape around the eye, making the logo clean and striking.

Logo Design: Round 2

To revise my logo I kept the original idea of the "all seeing eye" with the movie reel, but created a different eye image. Also, I got rid of the triangle and opted to create an implied border/shape with the text and eye. Color was incorporated in one, but ultimately I preferred the boldness of the black.

Logo Design: Round 1

With the first round of logo design, I wanted to use the 'all seeing eye' as an inspiration for the logo. To incorporate the cinema, I wanted to make the iris of the eye into a movie reel. With the choice of text, I wanted the 'Seer' to be more stylized and retro but this was unsuccesful. In the end, I decided to scrap this idea because of how complicated and ineffective the logo had become.

Logo Precedent Research

This logo is successful because of the clarity, hierarchy ofthe brand name, and it is dynamic. It causes the viewer tomove all around the logo due to the lines and is balanced by the coloredcrown symbol. Using just black lettering makes this logo simple, and the addition of small blocks of color in the circle add sophistication that mirrors the ‘Regal’ name.

This logo is successful because it is simple and striking. The red color font is very dynamic but focused because of the singularity of the color. The smooth, graphiti-like font displaying “AMC” moves the eye around while it rests upon a statuesque and spaced out “theatres” line that grounds the logo.

This logo is successful because it is very stylized, and literal. It shows repetition while drawing the eye down the logo. The text is very clear while still showing a style that is mimicked in the graphic. I think it is successful, but not as successful as the other logos I examined-it doesn’t have the sophistication or transcendence of the more famous logos.